Launch Tracking
Launch Tracking
In today’s dynamic environment it is critical to be sure you are monitoring the right information since physician behavior is increasingly influenced by payers, integrated delivery networks, and patients.
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
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Pharmaceutical Manufacturers
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Emerging Biopharma
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MedTech
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Financial Institutions
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Government and Public Health
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Health Plans
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Hospital and Health Systems
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Insurers and Risk
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Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsMedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
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Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Medical Specialty and Patient Advocacy
Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
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PODCASTS
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EXPLORE PODCASTS
Evaluate launch performance.
Your launch brand is new to the market. What have you and your team done to ensure you know what is driving launch performance or hindering it? In today’s dynamic environment it is critical to be sure you are monitoring the right information since physician behavior is increasingly influenced by payers, integrated delivery networks, and patients. You may be wondering:
- Is patient acquisition where it needs to be?
- Do we have enough prescribers?
- Is payer support adequate?
Our best-in-class approach to innovative Key Performance Indicators (KPI) delivers insightful and actionable metrics, clear benchmarks, and a process for corrective actions to track launch performance.The IQVIA Launch Excellence team’s comprehensive launch tracking approach can help you:
- Establish benchmarks that align to reach forecast expectations
- Generate diagnostic hypotheses and recommend adjustments based on best demonstrated practices and experience in relevant therapeutic areas
- Conduct stakeholder analysis across the patient, provider, and payer landscape to understand factors that are driving or dragging performance
- Leverage the full breadth of IQVIA assets, including primary intelligence, refill analysis, brand sentiment, longitudinal data to assess valuation, investment level, Rx prescriber confidence, and sales alignment to help optimize launch performance
- Quantify, communicate and visualize performance against KPIs
OTHER US SOLUTIONS YOU MAY BE INTERESTED IN
Market Access Strategy and Analytics
Partner with IQVIA to navigate today’s increasingly challenging payer environment and maximize profitability across the full lifecycle of your product.