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Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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"Discover the future through our enlightening podcasts available in the United States.

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"IQVIA AI Medical Record Review

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"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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"26th Controlled Substances and State Regulatory Conference

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Multichannel Marketing

Multichannel Marketing

You need to improve customer engagement to maximize the performance of your brand. Let our Multichannel Marketing Practice be your partner for measurement and insight.
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Locations United States Our U.S. Solutions Life Sciences Commercial Solutions Brand and Marketing Healthcare Providers Multichannel Marketing

Harness and aggregate customer insights across multiple channels.

You need to improve customer engagement to maximize the performance of your brand. Let our Multichannel Marketing Practice be your partner for measurement and insight by identifying data driven customer insights to power your multichannel engagement strategy.

  • Acquire powerful insights about each channels’ contribution to sales
  • Gain valuable insight into where to invest your next dollar
  • Learn what is driving customer engagement within the campaign and at what cost
  • Optimize campaign targeting based on customer engagement and Rx impact

IQVIA has a proven framework to help companies in any stage of the multichannel and analytic maturity model progress along the continuum.

With IQVIA Multichannel Marketing practice by your side, you can:

  • Generate actionable insights to inform, evaluate, and optimize customer and campaign plans, focusing on “why” and “what’s next”
  • Develop customer-focused and integrated multi-channel plans and campaigns to drive business impact
  • Perform statistical analysis to understand and predict engagement, impact, investment, and marketing mix

Review our case studies to learn how to improve your results.

Our Thinking

Blog
Planning omnichannel marketing strategies within the current environment
By: Matthew Winkler
Infographic
Optimize Your Promotional Strategy with IQVIA's Omnichannel Marketing Solutions
Blog
Omnichannel Marketing Activation in the New Normal
By: Brian Schulz, Matthew Winkler
Blog
The Opportunities for Omnichannel Marketing in a Post-COVID-19 World
By: Peter Stark
Case Study
Multichannel Marketing (MCM) In-Flight Optimization
Case Study
Successful Product Promotion Through Multichannel Marketing in the Absence of Field Sales Support
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