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Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Healthcare
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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

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FACT SHEET

"IQVIA AI Medical Record Review

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BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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"26th Controlled Substances and State Regulatory Conference

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Agile Brand Promotion

The Customer Engagement Model of the Future

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Locations United States Our U.S. Solutions Life Sciences Commercial Solutions Agile Brand Promotion
The continued investment by biopharma and MedTech organizations in new customer engagement and omnichannel capabilities shows no signs of slowing down. At IQVIA, we believe customer engagement models of the future need to be agile, precise and insight driven. This new wave of commercial models will be built upon foundations of comprehensive, connected data, with flexible and dynamic allocation of sales and marketing resources, that can drive personalized content and channel orchestration for physicians at an individual and local market level.
Framework Overview Video

FACT SHEET

Agile Brand Promotion: An Insight Driven and Responsive Customer Engagement Model

UNDERSTAND THE BASICS

WHITE PAPER

Transforming Customer Strategy Into Operational Excellence Through Agile Brand Promotion

TAKE A DEEPER DIVE

INFOGRAPHIC

Small and Emerging Biopharma Orgs Leverage Agile Brand Promotion to Deliver True Omnichannel Customer Engagement

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FEATURED SPOTLIGHT
Bold Predictions for Commercial Life Sciences in 2024
IQVIA experts explore the new ideas and trends that will drive successful HCP engagement and customer experience strategy in the year ahead.

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professionals collaborating together

STREAMING AUDIO

Agile Brand Promotion Podcast Series

Episode 1
Comprehensive HCP Data is the Bedrock of Agile Brand Promotion

Episode 2
Agile Brand Promotion for the Emerging Biopharma Market

Episode 3
Agile Deployment for Modern HCP Engagement

Episode 4
The Future of Customer Experience and Omnichannel for Biopharma

Episode 5
Launch Excellence in a Changing Landscape

Episode 6
Are We There Yet? Getting From A-Z With Omnichannel Engagement

Episode 7
Sensible First Steps for Small and Emerging Biopharma Organizations

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ON-DEMAND CONTENT

Webinar & Video Library

Webinar
Innovation in HCP Engagement: What’s Now and What’s Next?
July 11, 2024
Webinar
Ask the Experts: Navigating the Complexities of Omnichannel Orchestration in Pharma and Medtech
December 5, 2023
Webinar
Bringing Agility in Brand Promotion to Today's Turbulent Market Conditions
June 28, 2022
Webinar
Making Analytically Driven Decisions for Agile Brand Promotion
September 20, 2022
Webinar
Comprehensive, Connected HCP Data: The Bedrock of Agile Brand Promotion
October 4, 2022
Webinar
Agile Deployment for Modern HCP Engagement
May 24, 2023
Webinar
Agile Brand Promotion – Advanced Analytics Inform Key Channel Investment Decisions
November 1, 2023
Video
Uncovering Digital and Omnichannel Strategies Driving Customer Centricity
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ADDITIONAL RESOURCES

Learn More About Agile Brand Promotion

White Paper
Innovating a Pharma Commercial Model for the Future
Infographic
Step-by-Step Omnichannel Deployment Strategy in Life Sciences
White Paper
Promotional Darwinism: Achieving Brand Goals via Speed to Insight and Agile Execution
White Paper
Agile Brand Promotion – Powered by Next Best Action Insights
Fact Sheet
The Case for True Omnichannel Engagement Continues to Grow Post-Pandemic
White Paper
Pharma's Guide to a Differentiated Customer Experience
White Paper
Fragments of Data Come Together to Create a Customer Mosaic
White Paper
Evolving Customer Experience Measurement to Enable Actionable and Impactful Engagement
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Related Solutions

Next Best Action

Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.

Contract Sales and Medical Solutions

Deploy sales representatives, clinical nurse educators, field reimbursement specialists virtually or in the field to communicate the benefits of your therapy.

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