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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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White Paper
Specialty Brands
The Pharmaceutical Industry’s Salvation, or Impediments to Future Innovation?
Apr 02, 2018
Specialty products came onto the scene in dramatic fashion in 2010 and they have delivered strong growth in the years since. This trend is forcing payers to aggressively manage their budgets in ways that are unfortunately dampening revenues for specialty brand manufacturers.
The Launch Excellence team conducted an analysis to quantify the full impact of launches pre- and post-hepatitis C era. Findings showed that the differential between innovative brands and non-innovative brands is diminishing at an alarming rate.
Read more to inform your launch strategies.