-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Life Sciences
-
Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences
Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS
White Paper
Battling the Big Squeeze: How Understanding Demand and Margin Can Improve Brand Performance
As part of joining the global effort to proactively fight COVID-19, IQVIA is closely watching market, brand, payer, prescriber, and patient trends amongst many others.
Apr 17, 2020
With news of nearly every manufacturer moving to a work from home environment, healthcare professionals limiting office visits to only those in immediate medical need, and many people deciding to stay home, COVID-19 will impact demand and manifest itself in both top- and bottom-line revenue pressures. And the longer the disruption lasts, the more pressure we will see. These demand and margin pressures are at the core of the "Big Squeeze."
With uncertainty on the duration or magnitude of the COVID-19 impact, the entire world is moving into unchartered waters. We must collectively deal with a rapidly evolving social, economic, and political landscape.
Globally and within the US, IQVIA is well positioned to help clients strategically identify how, where, why, and when challenges in demand and margin will impact business, operations, and strategic decision-making. Through gaining a better understanding of demand and margin forces, our clients are better informed and prepared for dealing with both known and unknown challenges as they emerge from this situation.