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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
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Pharmaceutical Manufacturers
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Health Plans
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Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
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Health Plans
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Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
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Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Medical Specialty and Patient Advocacy
Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
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Video
When it Comes to Omnichannel CX, Less is More
An IQVIA-Hosted Panel Discussion
Dec 06, 2024
In October 2024, a live panel focused on how pharma marketers could benefit from thinking differently to fully understand the unmet needs of their HCP and patient audiences. By following a customer-centric mindset, the panel discussed how improved experiences could lead to better outcomes across specific platforms. While the goal might be to reach the right customer, through the right channel, with the right content, at the right time, organizations needed to truly understand the customer engagement journey. They emphasized focusing on a select number of channels and touchpoints where they could create a differentiated and personalized experience.
The panel brought omnichannel strategies and tactics to light, discussing how organizations could leverage critical business questions and customer insights as keys to success, rather than adopting a "be everywhere for everyone" approach. They highlighted that less might indeed be more for the future of omnichannel engagement and customer experience in the biopharma industry.