-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Life Sciences
-
Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences
Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS
Video
How Personal and Digital Engagement Work in Harmony Through the Agile Deployment of Resources
An IQVIA Panel Discussion
Oct 23, 2024
In this webinar, a panel of IQVIA experts will discuss the evolution of commercial pharma leaders’ strategies for enhancing health care provider interactions, shifting from traditional face-to-face promotion to integrated omnichannel approaches for a more personalized customer experience. Additionally, the panel will address the need to adapt to physicians’ preferences in today’s market, ensuring effective engagement and optimized business outcomes.
Three key take-aways:
- Discover the significance of complementing face-to-face (F2F) engagement with additional nonpersonal methods to maximize return on investment, including leading practices and emerging trends around more agile brand promotion.
- Gain insights into how comparing F2F and omnichannel promotion can strengthen customer relationships and foster growth.
- Learn how pharma organizations can achieve a more personalized engagement experience for their customers.
Panelists:
Matthew Smith, Senior Principal, New Commercial Models and Digital Engagement
Ruoxin Li, PhD, MBA, Senior Director, Advanced Analytics, SFE
Paige Desmarais, BS, Principal, Sales Force Effectiveness