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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
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Pharmaceutical Manufacturers
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Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
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Health Plans
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Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
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Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Medical Specialty and Patient Advocacy
Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Insight Brief
Trends Influencing Life Sciences Investments: The New Commercial Model
Mar 28, 2025
Over the past decade, the life sciences industry has experienced fundamental shifts leading to declining launch returns, intense margin pressures, and highly complex patient journeys. Looking ahead to the next few years, we anticipate changes of even greater scope and velocity. Dynamics will shift due to several forces — including the impact of the Inflation Reduction Act (IRA) on the product lifecycle, as well as the rise of GLP-1 treatments, technological advances, disruption to traditional care delivery models, and other market pressures that will forge new approaches and ecosystems.
Read the full insight brief to learn more.