Insight Brief
The Hidden Cost of Customer Data Issues: What You Can Do to Get Ahead of It
Sep 20, 2024
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This IQVIA Insight Brief delves into the critical importance of maintaining accurate and consistent customer data in the contract and revenue management space. Data quality can deteriorate due to poor collection methods, inadequate maintenance, and user errors, leading to significant operational challenges such as revenue leakage, pricing discrepancies, and impaired decision-making. IQVIA experts review steps to achieve cleaner data, including developing a data governance framework, standardizing data collection processes, implementing data quality training, and utilizing data enrichment techniques. By proactively managing customer data, organizations can enhance operational efficiency, ensure compliance, and make more informed business decisions.
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