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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Fact Sheet
AIM XR: Unrivaled Data and Insights to Power Exceptional HCP Experiences
The reality of HCP marketing in MedTech today: Personalization is critical for successful outcomes
Dec 22, 2023
Audience Identity Manager® XR (AIM XR) insights help marketers identify, reach, and engage with HCPs at crucial moments of interest and intent. Using this unique, contextualized data, MedTech marketers can customize communications and strategically deploy targeted messages across the brand journey, both through personal and non-personal promotions.