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MAIN/Who We Help
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WHO WE HELP
  • Pharmaceutical Manufacturers
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Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

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Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

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MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

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Financial Institutions

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Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

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Medical Specialty and Patient Advocacy

Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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"IQVIA AI Medical Record Review

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"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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"26th Controlled Substances and State Regulatory Conference

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Contact Us/
Case Study
Successful Product Promotion Through Multichannel Marketing in the Absence of Field Sales Support
May 15, 2018

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Case study detailing how the Multichannel Marketing (MCM) CoE helped a top 10 pharma company stabilize declining Rx trends for a 3rd tier brand. The MCM solution included:

  • Engagement and Rx impact analysis
  • Segment-level impact analysis
  • Development of a new, segmented campaign
  • Target audience expansion to key HCPs 
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