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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Case Study
Successful Product Promotion Through Multichannel Marketing in the Absence of Field Sales Support
May 15, 2018
Case study detailing how the Multichannel Marketing (MCM) CoE helped a top 10 pharma company stabilize declining Rx trends for a 3rd tier brand. The MCM solution included:
- Engagement and Rx impact analysis
- Segment-level impact analysis
- Development of a new, segmented campaign
- Target audience expansion to key HCPs