Case Study
Expanding the Scope of Specialized Sales Consultants in the Clinical Healthcare Setting
IQVIA MedTech partners with customers to diversify the role of their sales professionals
Oct 04, 2024

Discover how a multinational medical device manufacturer was able to optimize their sales force by partnering with IQVIA MedTech to create a specialized role for associate case coverage representatives. This initiative reduced the time-to-hire by half, allowing experienced sales consultants to focus on revenue-generating activities while maintaining high-quality product support in clinical settings. The program also improved training efficiency and increased the retention rate of full-time employees.

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