Master Data Management
Unleash the power of your data across the enterprise
-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Life Sciences
-
Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences
Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSCase Study
Creating Business Value with Better Outlet Management
IQVIA's data management solutions helped one pharmaceutical company give reliable data to sales reps and find efficiencies in its business
Oct 20, 2022
When a multinational pharmaceutical company debuted a new Master Data Management (MDM) platform for one of its products, it soon found that it was not able to produce the necessary data views and reporting that their sales reps needed.
The company needed to fix its MDM, clearly define roles and responsibilities, and regain the reps' confidence.
As part of the fix, they looked to improve outlet management, or the ability to determine parent accounts for various hospital outlets in order to get the single source of truth for data that sales reps needed.
Read the case study to learn how IQVIA helped solve the problems and ultimately provided a roadmap for technology enablement that will continue to evolve within the customer's ecosystem while remaining complementary to the existing infrastructure.
Related solutions
Enterprise Information Management
Harness the power of your data
Information Technology
Leverage technology to maximize value and minimize risk