Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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EXPLORE PODCASTSArticle written by IQVIA Patient Engagement Experts MELISSA CONNOLLY, Associate Principal, Strategy Consulting, JESSICA MESERVEY, Senior Principal, Patient Engagement, and ADAM SOHN, Vice President, Patient Engagement and Digital Health that outlines their work at a top ten pharma company in redefining their measurement framework to take in consideration both what customers need and how they experience it so they can now benchmark perceptions vis-à-vis its peers.