Article
Overcoming Barriers to Patient Adherence
Robyn Stoy, Director, Patient Engagement, Contract Sales and Medical Solutions, IQVIA
Dec 14, 2020

Patient adherence to prescribed therapy was a persistent problem long before the COVID-19 pandemic disrupted timely diagnoses and regular health monitoring. Owing to some combination of factors that include inertia, privacy concerns, and mobility issues, an alarming percentage of patients either never start on prescribed therapy, or don't persist in following the recommended regimen. As these tendencies have been exacerbated during the global pandemic, there's a critical need to make it easy for patients to follow the treatment regimens they've been prescribed.

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