Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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EXPLORE PODCASTSThis article explores the critical role of patient support services in commercial success and patient care. It highlights the complexities of managing Patient Support Program (PSP) data, which is often messy and highly sensitive. Effective information governance is essential to unlock the potential of PSP data, requiring clear guidelines and robust methods for data protection and usage. The article emphasizes the importance of a patient-centered approach and strategic governance to ensure compliance, protect patient privacy, and foster innovation. By investing in sound governance, organizations can enhance patient outcomes, support research, and maintain trust with stakeholders.