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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Article
For Commercial Success You Need a Future-Ready Field Force
Sep 20, 2023
In the healthcare industry, the increased focus on specialty therapeutics creates commercial challenges. Complex treatments mean fewer target HCPs and smaller patient groups. Identifying and effectively communicating with them is harder than ever.
The new normal post-pandemic boosted digital strategies but didn't replace personal promotion. Meanwhile, commercial teams face growing pressure to do more with less, thanks to payer and policy reforms. In this uncertain landscape, one thing is clear: the game has changed.