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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSIn the life sciences industry, webinars, peer-to-peer meetings, satellite symposia, and other events represent a major investment for promoting a brand and underlying evidence. This investment also happens to generate the highest return, as events frequently allow HCPs to engage with each other, hear from thought leaders that share their experience, and provide the best forum for educating attendees on the benefits of a treatment.
In this webinar, we will look at some of the challenges of promoting events and engaging their attendees, focusing on the areas that IQVIA sees as biggest differentiators. We will also present how embedding orchestration engines into the event management process can substantially improve and scale it, with smart investments.
Key Topics:
- Events are typically the highest ROI engagement channel and represent one of the largest promotional investments for most life sciences brands.
- Most organizations cannot differentiate events simply by spending more and require their omnichannel execution to support this important aspect of brand promotion.
- For this execution to succeed, orchestration tools such as next best action and other decision engines are key.
Speakers:
Dr. Antonio Pregueiro
Practice Leader, Technology Consulting Sr. Principal,
Field Force Operations, IQVIA
Tom Kirkpatrick
Sr. Director, Strategic Operations Innovation and Offering Lead, IQVIA
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Speaker Bureau
Learn how to evolve and elevate your HCP promotional and educational engagements with IQVIA Speaker Bureau.