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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Asia & Oceania
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences
Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSThe launch environment is more pressurized than ever before. The convergence of legislative requirements, payer expectations of price and evidence, and meeting patients’ needs means an aligned launch strategy is mission critical.
This is the first of a three-part series and will focus on the first phase of launch: Acquire.
Successful launches need to plan for success early and carefully by focusing on several key points:
- Patient acquisition first: Drive demand at all (responsible) costs and forecast on patients, not sales.
- Spend on acquisition tactics: Invest in patient support programs, DTC, and transitional assistance programs sooner.
- Align on key metrics: Measure the number of patients and their experiences on product.
- Course correct sooner: With the right mix of data, getting an early launch back on track is possible.
Speakers:
Elyse Muñoz,
Ph.D. Director, U.S. Research & Insights, IQVIA
Brian Lasky
Practice Lead, U.S. Launch Center of Excellence, IQVIA
Nadine Vangelov
Senior Principal, U.S. Launch Center of Excellence, IQVIA
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