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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSThe continued growth and investment by commercial pharma organizations in new customer engagement and omnichannel capabilities is showing no signs of slowing down. The pandemic increased healthcare professionals’ (HCP’s) digital maturity and comfort levels, while accelerating life sciences companies’ investment in and adoption of digital and virtual channels.
In this webinar, we’ll explore how shifting dynamics in the healthcare ecosystem are driving the need to rethink how investment decisions are made. Now, more than ever, it is crucial that commercial investment decisions take an integrated approach that account for both HCP and patient promotional efforts, as well as payer controls.
Key areas of focus:
- Overview of ABP customer engagement model.
- Explain the importance of taking of an integrated and HCP-level approach to commercial investment analytics.
- Demonstrate the value of IQVIA’s i3D marketing mix optimization platform through use case study (large pharma customer).
Speakers:
Matthew Smith
Senior Principal, New Commercial Models & Digital Health, IQVIA
Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA
Pankaj Gupta
Senior Principal, Offering Design Team, IQVIA
Harini Raman
Associate Principal, Digital Enablement, IQVIA