Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Insights
  3. Events
  4. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Life Sciences
  • Healthcare
Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

Learn More
Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

Learn More
Healthcare
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

LEARN MORE
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS

PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

EXPLORE PODCASTS

FACT SHEET

"IQVIA AI Medical Record Review

LEARN MORE

BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

READ MORE
MAIN/Events
Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

WATCH ON-DEMAND WEBINARS
UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

DISCOVER EVENTS & WEBINARS

EVENT

"26th Controlled Substances and State Regulatory Conference

REGISTER NOW
MAIN/Contact Us
Contact Us/
Event
What should your short- and long-term visions for customer engagement be if you want to become a truly patient-centric organization?
calendar

October 31, 2023

Calendar
clock

11:00am - 12:00pm

GMT-04:00

Register

  • Locations
  • United States
  • What should your short- and long-term visions for customer engagement be if you want to become a truly patient-centric organization?
View all IQVIA events
View Now

The vision of improved patient outcomes requires, in part, seamless HCP omnichannel experiences and personalized customer engagement.

The speed and agility required to stand out today require an integrated and dynamic customer engagement model powered by proven intelligence, robust solutions, and an open and connected ecosystem.

Key takeaways for planning:

  • Now (next 1-2 years): Connect the dots. Get the foundational but crucial data and martech infrastructure in place and interconnected. Make it omnichannel in nature (not just in name), i.e., channels and content working in harmony with one another.
  • Next (2-5 years): Become more dynamic and agile. Consistently build in more AI/ML, predictive, and automated engagement. Ensure decision-making is truly data-/insight-driven and provides the ability to pivot quickly where necessary to align with customers' changing needs
  • Long-term (5+ years): Expand the definition and focus of "customer". Think in terms of a connected ecosystem of stakeholders, with the physician, provider organization (IDNs), patients, and payers all needing engagement strategies. Ensure field, medical, and patient CRMs are (compliantly) integrated. Connect patient insights leading to treatment outcomes

Speakers

Matthew Smith
Sr. Principal, New Commercial Models, IQVIA

Aleksandra Ilic
VP, Solutions, Field Force Operations COE, IQVIA

You may also be interested in

Article
AI/ML: Transforming Patient Support in the Digital Age
Blog
Omnichannel Engagement in Pharma: Harnessing the power of generative AI
Fact Sheet
Clinical Data Analytics Solutions
Fact Sheet
IQVIA Integrated Field Alerts Solution
Blog
In the endemic, yet doctors will continue seeing you virtually
Brochure
IQVIA WellTrack
Prev
Next

Related solutions

Contact Us