Webinar
Understanding Trends, Optimizing and Measuring Value of the Speaker Bureau Channel
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June 22, 2023

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12:00pm - 1:00pm

GMT-04:00

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In a post-COVID-19 world, speaker programs are back to leading the way in channel effectiveness for  driving positive outcomes.

Session highlights:

  • Speaker programs are making a return in the post-Covid-19 world
  • Speaker programs are a valuable channel, driving 3x the value of a rep detail
  • Data and insights can optimize spend in the channel
  • Measurement techniques can demonstrate value and inform strategy

 

Speakers:

Karen Villarreal
General Manager, Speaker Bureau and HCP Engagement, IQVIA

Tom Kirkpatrick
Lead, Speaker Bureau and HCP Engagement, IQVIA

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