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Americas
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences
Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSCommercial pharma leaders are always looking to maximize brand performance, however, COVID-19 has thrown these long-standing pressures into overdrive.
The complexity of the healthcare provider engagement model has been further complicated by growing margin pressures and impatience in time to insights. How to define, orchestrate, and link strategy to promotion operations is the key to unlocking the ability to be agile in promotion decisions and optimization.
Key Takeaways:
- Learn the pillars of effectively linking strategy to execution
- Understand the analytics needed to make confident decisions when dynamically shifting resources
- Understand how to optimize sales and marketing spend to maximize brand performance in record time
Speakers
Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA
Cristin Liberatore
Principal, Integrated Solutions, IQVIA