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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
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- Bulgaria
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- Deutschland
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- Hungary
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
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Pharmaceutical Manufacturers
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Emerging Biopharma
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MedTech
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Financial Institutions
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Government and Public Health
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Health Plans
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Hospital and Health Systems
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Insurers and Risk
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Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MorePharmaceutical Manufacturers
Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsMedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTechMedTech
Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock InnovationsGovernment and Public Health
Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover More
Medical Specialty and Patient Advocacy
Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
Explore NowU.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSThe Potential Impact of COVID-19 on the MedTech Commercial Model
Financial objectives and market forces meant MedTech companies were already rethinking their traditional commercial models - then came COVID-19. It has changed the game for the MedTech industry by demonstrating the importance of MedTech manufacturers in healthcare and highlighting the need to accelerate commercial model changes.
As we work together to keep healthcare moving forward in spite of the current climate, it's important to lean on what we know. The ability to see healthcare professionals (HCPs) face-to-face has been greatly reduced, yet the need to communicate with HCPs and patients and provide them with relevant information is greater than ever.
What will happen if post-COVID-19, access is still only for those deemed "essential"? What does the future look like for field reps in the MedTech industry? How can we add value to HCP customers, keep business on track, and mitigate risk without the ability to see HCPs in-person?
MedTech companies around the world are asking these questions and are struggling to find the most effective way to manage their commercial teams in order to maintain critical relationships and deliver value.
This webinar brings together industry experts who will outline how MedTech companies are adapting their commercial models with multi-channel strategies to address the immediate COVID-19-related challenges as well as support longer-term commercial success.
Join this webinar to understand:
- COVID-19's immediate impact on the MedTech commercial market
- Examples of the changes MedTech companies are making so far
- Strategies for pivoting quickly and maintaining open lines of communication with HCPs without face-to-face interaction
- Best practices to equip Sales Reps for effective remote engagement
- Anticipated commercial model changes after COVID-19
Speakers
- Todd Schaefer - VP of Sales, IQVIA MedTech
- Liz Murray - Senior Director of Contract Sales and Medical Solutions, IQVIA MedTech
- Ann Mayer - Senior Principal, IQVIA MedTech
- Melissa Fischer - RN, MSN, CNOR, IQVIA Nurse Educator – Clinical Specialist, IQVIA MedTech
- Brad Hildreth - Senior Director, Business Development, IQVIA
- April Hollis - AdvaMed SmartBrief Editor, SmartBrief