Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Did you know that 65% of physicians spend at least four hours a day online1 and 68% of healthcare providers (HCPs) prefer digital or remote engagements when researching unfamiliar products, requesting proposals, and purchasing products? Email is their preferred vehicle of communication. Studies have shown that companies who adopt digital omnichannel strategies have seen an increase of over 30% brand recognition in less than 10 months, yet less than 16% of MedTech companies are currently leveraging email and digital omnichannel strategies to optimize their engagements with HCPs. Consequently, this creates a lot of guesswork when attempting to engage a provider, resulting in undeliverable communications, wasted resources, and potential missed opportunities. |
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How are you using data to fuel your communication and engagement strategy? Let’s dive into why the traditional methods alone for obtaining HCPs’ contact information are no longer valid in today’s digital MedTech era.
Reaching out to potential MedTech prospects can be a challenging endeavor. With HCPs constantly attending to their patients, it can be difficult to get in touch with them via phone or in person, further reinforcing email as their preferred channel of communication. However, challenges can arise when trying to obtain the right contact information for your target providers. Traditional online reference tools, webinars, and conferences have proven to be convenient and at times effective, however, they come with certain trade-offs and potential challenges:
In the MedTech industry, dependable data assets (which encompass opt-in emails) serve as a cornerstone for improving engagement and increasing response rates. Choosing the right partner can enable you to adopt and integrate relevant digital behavior data, automatically launch trigger emails, optimize tailored messaging, and determine optimal next steps. It can also facilitate a contact information entry point to your desired audience, equipping you with the right information to drive higher customer engagements and sales growth.
All of these options are available today to enhance the effectiveness of commercial teams and are at a pace that aligns with your business goals.
IQVIA’s Opt-In capability, part of our Email Solutions, is firmly grounded in an unparalleled database containing HCP identity and behavioral data. This data is first-party sourced and permission-based, and is rigorously authenticated, ethically sourced, and complies with stringent privacy standards. Dependable Email Marketing Solutions technology incorporates whitelisting capabilities to prevent firewalls and blacklists from blocking your emails. As one of the largest authenticated databases of physician email addresses, our partners can benefit from:
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Opt-In Email Solutions can help overcome challenges around deliverability, tailored messaging, and recommended actions — helping the right message land where it should, when it should. However, this is not the only part of the equation; to be truly successful at meaningful engagements with HCPs to ultimately drive sales and market growth, we need to be able to get a 360-degree view into our customers. The IQVIA MedTech Market Activator platform incorporates our Opt-in Email Solutions capabilities into a self-service, easy-to-use, web-based application, purpose-built for the medical device and diagnostic industry. |
It is a unique platform that enables you to accurately target new and existing customers, address critical business questions (like changes in sites of care and procedure volumes), comprehend relationships between organizations (like Ambulatory Surgery Center supergroups and IDNs), and understand what matters most to your customers through the evaluation of quality metrics.
When you have access to the right partner for email and market insights, you can seamlessly focus on the data that matters to you, confidently make decisions to support your strategic goals, improve customer interactions, engage decision makers more effectively, increase brand and product recognition, and drive revenue growth.
At the core of it all, trustworthy, up-to-date, and high-quality data must remain a central component.
Contact us to learn more about the IQVIA MedTech Market Activator.
References:
Elevate your HCP marketing efforts with data-driven omnichannel strategies to drive engagement, brand recognition, and sales.
IQVIA’s Digital Enablement Center of Excellence offers the omnichannel marketing solution brands need to achieve exceptional customer experiences.
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