Power your growth by reaching the right physicians and their patients.
It’s increasingly important for patient care providers to have easy access to targeted, geographic-level data for faster, better insights that inform business and marketing strategies while reducing the complexity of sourcing. Until now, it’s been difficult to get both a micro- and macro-view of referrals, procedures, disease burden, and payer trends to understand your patient population and make decisions that will drive growth. A combination of the largest, patient-centric, longitudinal medical and prescription claims data assets in the industry, our provider expertise, and advanced analytics methodologies enables IQVIA to transform your decision making with a single source of truth.
Our OneKey reference data creates the foundation of our healthcare ecosystem across all data while tracking more than 11 million healthcare providers and more than 750,000 healthcare organizations. With the additional layer of seeing the B2B and B2P affiliations between them, our customers are able to understand the various dimensions and components of the healthcare ecosystem from both the provider and organizational perspective.
In this blog, we’ll address commonly asked questions and spotlight a few core offerings that help hospitals and health systems utilize data and analytics to drive their strategy and growth.
From a provider business strategy perspective, we leverage a vast array of information, subject matter expertise, and data collection standards, and combine them with decades of healthcare experience to build intelligent connections that accelerate and support digital innovation.
Our portfolio of provider-focused offerings address several capabilities and dimensions that generate differentiated insights to support strategy development. For example, our Market Strategy Solution provides the ability to analyze complex market and geographic trends.
We also have the unique ability to track numerous facets and dimensions of the managed care and managed market areas of the healthcare ecosystem. We make it easy to consume and utilize the information our customers receive with the ability to scale up (or down) to meet individual needs. All data, information, analytics, and insights that our customers receive are easily accessible and consumable for use — from reference mapping to quality control and deduplication activities.
Our solutions enable partner organizations to support successful provider engagement and market strategies they are built on curated, integrated information that is designed to address the customer’s business needs.
IQVIA's Provider Strategy Solution informs customers from the industry’s largest claims dataset. We aggregate information together to drive provider growth and patient continuity insights through our best-in-class reference data tool, OneKey. We layer our payer medical claims data, offering insight into patient diagnoses and care trends, as well as our prescription data, which is longitudinal and provides near-census coverage for all the written and filled prescriptions in the retail and mail-order channels.
This approach provides the most comprehensive visibility into provider and patient treatment events that comprise our referral intelligence. We add our hospital procedure and diagnosis data for the broadest coverage of active hospital claims along with deep insights into institutional claims.
With these rich insights, we deliver the most complete view into the available practitioner market, offering macro- and micro-insights. Our proprietary Precision Referral Intelligence Methodology utilizes both the medical and prescription claims to identify that first treatment event between a provider and a patient.
IQVIA's Precision Referral Intelligence leverages both medical claims and prescription claims, providing a rich, broad insight into patient/provider treatment events.
Through the development of a longitudinal methodology that includes a “lookback” period, organizations can assess whether or not an event is a first encounter and the most likely referring provider. A sophisticated, configurable set of algorithms can also be set at the individual specialty level to select those providers who best represent the trends in your market.
The big questions that typically center around the Provider Strategy Solution are based on identifying the providers within the current market and the patients who are potentially leaving an organization to seek care elsewhere.
For the Market Strategy Solution, questions tend to be based on identifying patients and potentially untapped opportunities within a given geographic market as well as the care that they require when blending together these two assets.
These qualities are designed to work in concert to determine whether there are providers available to deliver the required indicated care for patients within the market and whether receiving enough payment or reimbursement to cover that care can be reasonably expected.
Data provides the most value when it is integrated, usable, timely, and secure. With IQVIA's Connected Intelligence™, we have built the most dynamic view of the healthcare landscape across a multitude of healthcare activities. Our claims data — prescription, medical, institutional, remittance, and other assets — are extremely broad and deep with more than 320 million non-identified patients. Inform your business and marketing strategy with our analytics suite today.Power your growth by reaching the right physicians and their patients.