Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
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EXPLORE PODCASTSWhile every pharmaceutical field force has a CRM system, many seem to focus only on the compliance reasons for having one. Higher performing organizations push beyond that to maximize a CRM’s capabilities to drive better engagement with their field as well as their customers. IQVIA's CRM solution, OCE Personal, delivers higher value through its Insights module by turning data into actions.
The Insights module allows users from across an organization to turn data into insights by capturing key customer information, aggregating, interpreting, and developing recommendations based on the insights generated. To understand how best to maximize their value and benefit, it is helpful to examine the concept, the framework, and the potential uses of solid insights.
Insights are contextualized observations about the consumer value, behavior, habits, circumstances, attitudes, market, or environment that have the potential to change how an organization acts and achieves success. Insights are not data, observations, or customer needs. Data is a collection of facts and statistics used for reference or analysis. Observations are not insights either; one needs to drill into the insight to understand the motivation of the customer. Customer needs are equally important as they ultimately define the overall benefit. These are the building blocks of what defines an insight.
Insights matter because they help us to better understand customer needs and pain points. Insights also maximize your investment in CRM by sharing past actions to enhance future ones, drive better customer engagement, and communicate with customers directly. Insights can also be tagged with multiple attributes such as associating with a specific customer or product, and even with particular clinical trial attributes such as customer journey, patient journey, or priority. This is key to establishing alignment among products and specific therapeutic areas. Increasing value in your CRM is an ongoing process. Assessing strategies, and adapting to changing business needs and evolving practices is required to maximize value and overall success.
Insights can manage future engagement activities by:
The Insights module could be further bolstered with IQVIA’s OneKey companion data offering, HCP360, which aggregates multiple dimensions of healthcare professionals geared toward the medical teams. The HCP360 data assets and products include:
High-performing organizations use their CRM investment to constantly improve and drive their business forward. OCE Insights are just one area within IQVIA CRM that can help your organization do just that.
To learn more about OCE or to request a demo please click here.
IQVIA unites HCP and clinical data, advanced analytics, and AI/ML algorithms to our Orchestrated Customer Engagement (OCE) platform, letting you coordinate commercial activity and drive dynamic HCP engagement for a smarter, more productive future.
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.
Keep your field force focused and productive
