IQVIA data shows that the thought leader-led engagement of speaker programs is one of the most preferred and effective ways for HCPs to get educational information. However, the rapidly changing dynamics the industry has faced in recent years have increased the complexity of delivering HCP engagements. Evolution of the following key areas have had a notable impact on life science companies’ healthcare provider (HCP) engagement approach:
IQVIA continues to lead and innovate by providing intelligent solutions leveraging company-wide strength in real-time data to drive engagement strategies and stay ahead of changing dynamics. Like other channels, IQVIA Speaker Bureau can be optimized by driving effective actions using the right insights, based on the right data.
For example:
Data insights, analytics, and strategic capabilities help life sciences companies stay ahead of market dynamics, optimize speaker bureau channels, track, and deliver on HCP preferences, and maximize the overall impact of each engagement.
Overall, this end-to-end intelligence, driven by AI/ML capabilities, enables better decision making, from speaker bureau strategy and planning through execution, post-event follow up, and measurement.
In subsequent blogs, we will dive deeper into these optimization opportunities, detail how to measure success, and elaborate on how IQVIA is doing this today for customers.
IQVIA delivers holistic speaker bureau strategy and management — from data-driven insights and engagement strategies, to coordination of logistics and business rule enforcement, to cost containment, honorarium payments, government reporting, and more.
Keep your field force focused and productive
Learn how to evolve and elevate your HCP promotional and educational engagements with IQVIA Speaker Bureau.