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Americas
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
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Pharmaceutical Manufacturers
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MedTech
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Government and Public Health
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Health Plans
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Hospital and Health Systems
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Insurers and Risk
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Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
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Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
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Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
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Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
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Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Medical Specialty and Patient Advocacy
Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
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Blog
Curating Data to Enable Patient Care Innovation in MedTech
Mar 14, 2022
The explosion and influx of new data from digitalization can open new doors for innovation in patient care — but only if leveraged, connected, and part of an integrated ecosystem. A focus on patient-centricity requires greater connectivity, digitalization, new technology and analytics solutions, and at its core, an effective data management strategy by all MedTech organizations.
This blog will discuss market dynamics that are changing patient needs and behavior, the pillars of data connectivity, and the building blocks of an integrated data ecosystem.
The market dynamics changing patient needs and behavior
With advances in technology and the adoption of wearable health trackers, the role of the patient and patient engagement has changed. Patients are more vocal, proactive, and engaged in their care with an interest in prevention. 45% of consumer wearables now track health parameters beyond activity and fitness monitoring. Sites of care are shifting with more and more patient interactions taking place in ambulatory settings, walk-in clinics, or via telehealth visits (Figure 1).
MedTech companies are investing accordingly. MedTech companies are uniquely positioned to solve care delivery problems in a way that can give time back to healthcare professionals and allow them to spend more time on the most critical aspects of care.
The foundation for solving these types of problems must be a company’s data management strategy that makes sense of the massive influx of data that is being generated these days that when mastered, managed, and analyzed properly can provide meaningful commercial and patient insights that drive innovation and business decisions for MedTech organizations.
The pillars of data connectivity
Intelligent connections bring together commercial data, patient data, and claims data to gain actionable insights.
By tying important data elements — for example, sales data, data on sites of care, distributor data, information on key opinion leaders, decision makers, and more — to other relevant patient data such as office or lab visits and related procedures, MedTech companies can get deeper insights into the patient, map their healthcare journeys, and identify the opportunities for improvements in care delivery and commercial effectiveness. They can use these insights to pivot their business accordingly.
Once MedTech companies have identified patient insights, their future commercial models can be driven by the Next Best action; a customizable, AI-based engine that enables MedTech companies to take the appropriate action for optimal patient engagement.
The building blocks of an integrated data ecosystem
There are four crucial parts in every data-to-insights journey:
- Data available and acquired
- Data integrated and managed
- Data accessed and visualized
- Insight found and action taken
IQVIA challenged itself to decrease the length of each of these steps, connect the steps, integrate data as it becomes available, and provide insights while the data is being integrated and managed.
To do this, IQVIA built an end-to-end ecosystem that includes all elements of the data-to-insights journey, from data-as-a-service, to data warehousing, to integration and master data management, to the visualization and analytics layer, ending with Next Best action automation. This ecosystem is called the Integrated Data Management Platform.
It’s a centralized repository of all the above core data management capabilities, purpose-built for MedTech.
Critical features include:
- Seamless data integration of IQVIA data assets and third-party systems
- Scalable for every size of MedTech company
Conclusion
MedTech companies can benefit from the integrated data management platform in whichever way it suits their business needs: anywhere on the continuum from fully owned and operated by the MedTech company to fully outsourced to IQVIA.
IQVIA allows MedTech companies to focus their own resources on what is most important to them, improving patient care through innovation.
Contact Us for More Information
Speak with an expert for more information about how IQVIA can help.