SUBSCRIBE
IQVIA Blog Digest
For all the latest industry insights, please subscribe to the IQVIA U.S. blog digest.
-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
-
Pharmaceutical Manufacturers
-
Emerging Biopharma
-
MedTech
-
Financial Institutions
-
Government and Public Health
-
Health Plans
-
Hospital and Health Systems
-
Insurers and Risk
-
Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MorePharmaceutical Manufacturers
Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsMedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTechMedTech
Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock InnovationsGovernment and Public Health
Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover More
Medical Specialty and Patient Advocacy
Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
Explore NowU.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSBlog
Healthcare Data Strategies for Today's World
Seven key takeaways
Aug 23, 2021
How do you enhance engagement opportunities within the healthcare ecosystem? How do you transform your organization’s industry intelligence? How do you choose the data that’s right for you? How do you put that data to work? These were just some of the questions we recently explored when we hosted an IQVIA OneKey LinkedIn Live session.
Bringing together healthcare professionals (HCPs) and those looking to reach them, my colleague Chris Lundgren and I fielded a range of questions in a lively 30-minute session. What follows are seven key takeaways from this action-oriented event:
- 2020 was a game-changing year for healthcare data. While discussing the COVID-19 pandemic, Chris Lundgren noted: “Change has always been part of the of the healthcare ecosystem, but 2020 was a once in a lifetime event.” Notable trends included the arrival of new insights, a surge in digital marketing across channels (email opt-in rates were often 50% higher than normal, for example), and an acceleration in digital health adoption.
- Test, analyze, and retest. When selecting datasets, it’s important to validate your selection. That means test, analyze, and retest. At IQVIA, we use proactive telephone and web research among an array of steps to ensure our data is always timely and relevant.
- A static database soon becomes obsolete. HCPs change at a rate of 15% per year, but not only due to changing roles; they could move, retire, or pass away. This level of change needs to be properly managed as out-of-date data quickly loses value.
- When measuring campaign success, stay true to your initial goals. Plans tend to change in flight. That’s understandable, but to really understand if your data-driven campaign succeeded, return to your original objectives and measure success against those.
- If you really want to understand the future, reach for historical data. Historical data is essential to understanding market context; by combining datasets that look two, five, or ten years into the past with other more current sources, such as census data, you will get a better understanding of population trends and need. This in turn will inform future projections.
- Good value data is about more than price. As we learned during recent pandemic-related volatility, organizations that best understood imminent changes – those that had access to more relevant datasets – emerged stronger and more successful. Value over time is not the same as upfront cost.
- Never stop learning. Having a complete understanding your data is not a static event; your understanding needs to evolve over time. Dig deep into the data, measure it often against campaign objectives, and identify how to improve its application to maximize your opportunities and extend your reach.
In case you missed it, you can watch the full LinkedIn Live session on demand here. Additionally, the event focused on several issues covered in our latest eBook, Extend, Connect, Understand: A Practical Guide to Getting the Most Out of Healthcare Data.
Extend, Connect, Understand: A Practical Guide to Getting the Most Out of Healthcare Data
This eBook is designed to provide practical advice on how to choose – and how to use – the best reference data that will deliver tangible outcomes and engage your target audience. It's a must-read guide for anyone who uses a data partner and for companies hoping to revolutionize their business and increase ROI by identifying highly qualified leads and impactful key opinion leaders.