SUBSCRIBE
IQVIA Blog Digest
For all the latest industry insights, please subscribe to the IQVIA U.S. blog digest.
-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
WHO WE HELP
-
Pharmaceutical Manufacturers
-
Emerging Biopharma
-
MedTech
-
Financial Institutions
-
Government and Public Health
-
Health Plans
-
Hospital and Health Systems
-
Insurers and Risk
-
Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MorePharmaceutical Manufacturers
Emerging Biopharma (Global page)
Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsMedTech
Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTechMedTech
Financial Institutions
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsGovernment and Public Health
Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock InnovationsGovernment and Public Health
Health Plans
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansHospital and Health Systems
Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsHospital and Health Systems
Insurers and Risk
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover More
Medical Specialty and Patient Advocacy
Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
Explore NowU.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSBlog
Five Data Disciplines for Specialty Product Manufacturers
Jun 10, 2021
With access to greater depth and breadth of data, specialty product manufacturers have opportunities to advance and refine analyses across numerous vital operational areas. These include patient uptake and adherence, sales representative and reimbursement specialist effectiveness, specialty partner effectiveness, product forecasting and growth, informed decision making in interventions for patient care, and much more.
Realizing those opportunities requires sophisticated and intentional data management. Otherwise, decision makers will lose trust in the information. How can manufacturers maintain trust — and make the most of specialty product data? ValueCentric an IQVIA company recommends a structured approach that encompasses five core disciplines.
Discipline #1: Data Planning and Strategy
This discipline focuses on evaluating your potential data sources, defining key metrics that need to be supported, and identifying reporting needs. Doing this thinking upfront is essential; without it, it can be difficult or impossible to craft effective data agreements with providers.
A well-defined data plan and strategy reflects your planned channels and services, as well as product, patient, and services flow. It also delineates key performance indicators to track at product launch and beyond. With those parameters, you can build data agreements that spell out required data elements, expectations for quality assurance, and clear service level agreements.
Discipline #2: Data Acquisition and Patient De-Identification
Getting hands on data—and ensuring that it is properly patient de-identified — is the next discipline. This is where the rubber meets the road in terms of executing data agreements and onboarding diverse sources (see my earlier blog for a closer at look at potential sources). Tokenization can be used to de-identify patients while retaining the ability to anonymously match patient data across records. These capabilities are important when you need to conduct longitudinal tracking of patients over time and across sources — and do it all in compliance with HIPAA.
Discipline #3: Data Aggregation
This discipline focuses on bringing data sources together and converting them into information you can use to monitor metrics, make adjustments, and shape decisions. Done well, this discipline incorporates strong data quality assurance (QA) for surfacing and resolving issues. That starts with basic checks at the file level, continues through checks of record and record trending, and include use of strong QA business rules. Business rules can help automate identification of duplicate data while also ensuring that mandatory, optional, and conditional data fields are populated and verified to expected values.
Data aggregation also requires experience in standardizing and transforming data. For example, if you rely on a network of five specialty pharmacies, you want to ensure that the data from all of them is standardized for consistency. And by implementing location-based master data, you can ensure that you’re consistently tracking healthcare providers and organizations over time and across sources.
Discipline #4: Data Integration
Data from your sources provides significant insights. By integrating it with other sources – including a number of IQVIA offerings, such as Xponent, DDD, LAAD or OneKey™ reference data — you can take those insights to new heights. For example, IQVIA data can supplement the payer plan information that comes through specialty pharmacies and patient services hubs. This can yield valuable patient-journey insights (e.g., when a patient moves from a medical to pharmacy benefit for a specialty therapeutic).
Discipline #5: Reporting and Analytics
To turn data into insights that drive patient experience and clinical outcomes, you need access to information in real time — whether to view by account or healthcare provider, or to support plan-level or patient-journey analysis. You also need reports that provide an enterprise view of product performance.
Mastering these disciplines is key to finding specialty therapeutics patients — and keeping them engaged throughout their journey. Not every manufacturer has the resources needed to handle all of these aspects of specialty product data management and analytics. If you need help, contact ValueCentric, an IQVIA company, to learn how we have honed these disciplines since 2002 — and how these strengths can help you achieve your goals.
Hunting for Specialty Therapeutics Patients?
Pharmaceutical companies developing specialty drugs need detailed data about patients, their physicians, and healthcare organizations to ensure commercial success.