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NHS Solutions

Utilising the extensive range of data assets exclusively available to IQVIA, combined with our market leading expertise, we are able to support the NHS meet the challenge of delivering high quality, efficient and cost effective healthcare by identifying actionable insight and realising the value in data.

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NHS Solutions
Life Sciences Industry

We believe in the UK’s potential to become a global leader in the life sciences sector, and our investments announced in the 2018 Second Life Sciences Sector Deal further support the UK Government and the industry’s aim to make that potential a reality.

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Life Sciences Industry Solutions
Advancing UK Healthcare

We are committed to providing solutions that inform and enable all stakeholders across UK healthcare, to innovate with confidence, maximise opportunities, and, ultimately, drive human health outcomes forward.

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Advancing UK Healthcare Solutions
Pharmacy Communications

IQVIA’s Pharmacy Communications offers pharma companies a simple and cost-effective channel to communicate product changes, updates and patient advice directly to patients via pharmacists.

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Explore our library of resources spanning the healthcare & life science ecosystem on the latest topics, trends, and market developments that matter to you.

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Stay up to date on the latest news and press releases from IQVIA UK & Ireland.

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Market Intelligence Solutions

Synmetrics Data

IQVIA's Synmetrics Data provides comprehensive information on promotional activity with Health Care Professionals (HCPs) in the UK and Ireland.  Offering an 'in-depth' perspective with valuable insights into the behaviour and preferences of HCPs, enabling life science companies  gain a deep understanding of HCPs engagement profiles.

These insights help companies develop tailored omnichannel engagement strategies resulting in more effective and targeted engagement with HCPs.

Download the Factsheet or contact us for more information 

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Synmetrics Data

In-Depth Perspective

Over the past decade, the pharmaceutical engagement landscape has undergone significant changes, with the most notable in the last three years, being the move towards remote engagements. This transition has enabled Health Care Professionals (HCPs) to dictate the terms of their engagement, resulting in greater control and flexibility.

IQVIA's Synmetrics data helps life science companies navigate this complex environment and educate sales teams on the changing landscape to identify the most accessible HCPs and the preferred channels. This ensures effective omnichannel engagement in this new era of HCP driven engagement.

Synmetrics Facts

  • The entry level Synmetrics dashboard is available free to data contributors
  • Customisation is available at an additional cost
  • Available on an online portal with no requirement for installation or download

Synmetrics Supports

  • Business Intelligence Teams can identify opportunities earlier in the lifecycle
  • Commercial Teams can measure salesforce effectiveness and profiling/targeting sites for sales
  • Supply Teams can monitor demand and manage supply

Synmetrics Reporting

  • IQVIA's Synmetrics Dashboard is a dynamic interactive solution that provides insights on core HCP KPIs to help monitor the engagement landscape in the UK
  • Entry level dashboard highlights channel contact dynamics and contact  rates for various HCP roles, including comparative peer activity
  • Customised dashboard includes HCP level/regional level analysis down to a brick level, which can be customised to your territories
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Market Intelligence Solutions

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