Market Intelligence Solutions
Dynamic Prescription Data (DRx)
IQVIA’s Dynamic Prescription Data (DRx) provides life sciences companies with bespoke insights into market trends at both a national and subnational level.
It is used to measure brand performance, including total market share, dynamic market share and trends over time. DRx also allows the tracking of market dynamics at a Sub-ICB level, including sources of business and losses for own and competitor products.
Sub-national insights can uncover regional differences and the effect of targeted initiatives from implementation of nationwide programmes or variations in disease prevalence among different regions.
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