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Voluntary Scheme for Branded Medicines Pricing, Access and Growth (VPAG): An opportunity to accelerate access to medicines
Jul 03, 2024
Voluntary Scheme for Branded Medicines Pricing, Access and Growth (VPAG): An opportunity to accelerate access to medicines

In this Making Market Access Real conversation, Angela McFarlane and Jack Birchall are joined by David Watson, Executive Director, ABPI, Yousaf Ahmad, Chief Pharmacist at Frimley ICS and IQVIA's Jack Birchall to summarise the 5 key priority areas of the 2024 VPAG and how some of these address the slow and inequitable adaption of NICE approvals.

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