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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Europe
Europe
- Adriatic
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- Deutschland
- España
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- Israel
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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NHS Solutions
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Life Sciences Industry
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Advancing UK Healthcare
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Pharmacy Communications
NHS Solutions
Utilising the extensive range of data assets exclusively available to IQVIA, combined with our market leading expertise, we are able to support the NHS meet the challenge of delivering high quality, efficient and cost effective healthcare by identifying actionable insight and realising the value in data.
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Life Sciences Industry
We believe in the UK’s potential to become a global leader in the life sciences sector, and our investments announced in the 2018 Second Life Sciences Sector Deal further support the UK Government and the industry’s aim to make that potential a reality.
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Advancing UK Healthcare
We are committed to providing solutions that inform and enable all stakeholders across UK healthcare, to innovate with confidence, maximise opportunities, and, ultimately, drive human health outcomes forward.
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Pharmacy Communications
IQVIA’s Pharmacy Communications offers pharma companies a simple and cost-effective channel to communicate product changes, updates and patient advice directly to patients via pharmacists.
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Explore our library of resources spanning the healthcare & life science ecosystem on the latest topics, trends, and market developments that matter to you.
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Blog
IQVIA Retail Pharmacy Targeting
Jun 05, 2024
The UK retail pharmacy market is a fast-paced business environment, and an outdated targeting strategy will build inefficiency. The acquisition of Lloyds’ retail pharmacy outlets by Independents and Small Chains over the last 12-14 months has resulted in a substantial change to the UK landscape. Reliance on a historic list of targets will result in ineffective resource allocation and missed opportunity. To remain competitive , it is essential to adopt a dynamic targeting approach, empowering sales teams to build an informed engagement strategy.
IQVIA’s powerful segmentation tool is designed to support commercial strategy and maximise salesforce effectiveness. Underpinned by IQVIA’s Supply Chain Manager (SCM) – a sell-in wholesaler data feed – IQVIA Pharmacy Targeting helps our clients identify which pharmacies offer the highest sales potential for their brands. Identifying and segmenting your highest value pharmacies will help maximise return on investment from skilled sales teams and move the needle -- and your business forward.
Key questions answered by our IQVIA Pharmacy Targeting solution…
- Which pharmacies represent the highest sales potential for my brand(s)?
- How does the competitive picture differ by pharmacy / territory?
- How does sales potential vary by therapy area / disease / OTC?
- How concentrated is the sales potential for our market?
- Is our field-force built effectively to reach this potential?
- Can we optimise sales territories to operate more effectively?
As sales teams shrink and specialise, precise targeting is essential now more than ever for an effective launch and continued commercial success.
IQVIA Pharmacy Targeting segments pharmacy outlets into deciles based on their respective sales volume and therefore potential, in the latest 12 months. The above graphic reflects how the aforementioned market change has altered the UK landscape, specifically detailing how individual Pharmacy sites have moved across deciles as a result. At the time of the analysis, only 52% of pharmacies were in the same decile as previous years.
IQVIA Retail Pharmacy Targeting provides commercial teams with the insights and tools needed to succeed in the competitive retail pharmaceutical market, including:
- Ranked list of individual pharmacy outlets
- Insights reported by Brand, Molecule, SKU
- Delivered in interactive dashboard and/or Excel format
Furthermore, through seamless integration with IQVIA’s OneKey database, (the world’s largest and most comprehensive real-time HCP database), commercial teams can identify relevant stakeholders to engage:
- Identify individual stakeholders within high potential outlets and/or regions
- Understand who is driving OTC decisions with continually updated information on official structures, positions, and roles
For more information on IQVIA Pharmacy Targeting, please contact:
- Oliver Jeffs – Senior Solution Specialist (Oliver.Jeffs@iqvia.com)
- Alexander Mills – Business Development Specialist (Alexander.Mills@iqvia.com)