Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Digital Health Trends 2024 - Implications for Research and Patient Care

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
IQVIA Careers
Featured Careers
Stay Connected

WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

VIEW ROLES
MAIN/Contact Us
Contact Us/

Nota de prensa

Mifarma by Atida se une al servicio eRetail Audit ampliando su muestra hasta más del 50%

La incorporación de Mifarma by Atida al panel de eRetail Audit consolida la aplicación de información a la estrategia de ventas entre los players más relevantes del sector
jul. 16, 2021

Desde hace más de 3 años, IQVIA y Convert Group trabajan de manera conjunta con el objetivo de liderar el conocimiento del canal eCommerce, cuyo crecimiento es exponencial especialmente tras el inicio de la pandemia. El refuerzo en esta área permite a IQVIA cubrir el mercado de Consumer Health al completo, siendo capaces de ofrecer información de los distintos canales, farmacia, e-commerce y parafarmacia, y posicionando eRetail Audit como referente en el sector

En este marco, Mifarma by Atida, empresa líder en Europa en la venta online de productos de farmacia y parafarmacia con más de 2 millones de clientes y 80 millones de euros facturados en 2020, se ha unido a este panel de eRetailers de IQVIA y Convert Group. Esta incorporación viene a reforzar la muestra de eRetail Audit y va a permitir dar un soporte más amplio tanto a los clientes como a los eRetailers y a las farmacias en la gestión de este canal, aportando una información más amplia y relevante.

Según Remedios Navarro, cofundadora de Mifarma y directora de estrategia de negocio de Atida en el Sur de Europa, “la aplicación de datos de consumo en nuestras estrategias de venta nos va a permitir consolidar la oferta con productos y servicios en base a lo que los consumidores demandan. (…). Además, estos datos nos van a permitir fidelizar la relación cliente/empresa ya que lo conocemos en profundidad”.

Por su parte, Miguel Martínez Jorge, director del área de Offering en IQVIA, afirmó que “la incorporación de Mifarma a nuestro panel de eRetail supone un salto cualitativo en la relevancia de la información que ponemos a disposición del sector, y posiciona nuestro servicio eRetail Audit como referente en la medición del canal eCommerce en España. IQVIA refuerza su posicionamiento ayudando a nuestros clientes y nuestros colaboradores en entender las dinámicas del mercado de Consumer Health en los distintos canales, desde la farmacia hasta el e-commerce, pasando por el canal parafarmacia.”

Contact Us