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Presentación
Análisis del mercado farmacéutico con efecto de la COVID-19 - Semana 04 2021
Feb 10, 2021
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  • La actividad en la farmacia se encuentra en niveles similares a lo observado durante todo 2020: el número de tickets promedio se mantiene en un -9% a YTD y el precio medio por ticket continúa al alza (+16,2%). Desde el inicio de la pandemia, vamos menos a la farmacia, y cuando vamos, compramos más.
  • Mercado farmacéutico total, tal y como lo conocemos tradicionalmente, presenta decrecimientos de -4,1% en lo que llevamos de año respecto al mismo periodo de 2020 (YTD). Esto se debe, especialmente, al decrecimiento del segmento de Consumer Health, con una caída de -11,3% que arrastra al total mercado. El segmento de prescripción también decrece, aunque en menor medida (-1,1% YTD 2021 vs. 2020).
  • Respiratorio es sin duda una de las clases que más sufren del mercado de medicamentos, con decrecimientos del -34,2% en el YTD. Además, las clases de antibióticos y de vacunas continúan con comportamientos negativos desde prácticamente el inicio de la pandemia.
  • La evolución de los segmentos de Consumer Health es dispar: OTC y PEC son los grandes perjudicados (decrecen -24,7% y -6,9% respectivamente a YTD), mientras que PAC y NUT consiguen crecer (8,1% y 1,7% respectivamente a YTD).
  • Las categorías más relevantes dentro de Consumer Health que peor evolución presentan son los productos para la tos y resfriados, los productos de belleza y los productos solares. Se mantienen al alza categorías importantes como los productos de incontinencia, de nutrición enteral, los productos para la relajación y sueño y los productos de vitaminas, minerales y suplementos.
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