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SOLUTIONS
  • Primary Intelligence
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Primary Intelligence

Today there is more data than ever. Each set of primary and secondary data provides important insights, but that data needs to be integrated. Current market research solutions leave a gap because they are unable to integrate the depth and breadth of insights required in today’s complex markets. IQVIA's Primary Intelligence is the exception.

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Commercial Analytics

IQVIA provides segmentation and targeting, call planning and resource optimization, multichannel marketing, and performance management and compensation solutions for clients throughout the Middle East and Africa.

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Management Consulting Services

IQVIA can help you take the decisions that lead to success. With a wide array of management consulting services and a patient-centric approach, we can help you succeed in today's healthcare market.

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R&D Solutions

IQVIA brings together human data, data science and human science to harness advances in technology, analytics and human ingenuity and enable a more modern approach to clinical development.

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Contract Sales and Medical Solutions

Healthcare is in a constant state of perpetual advancement and development, and healthcare businesses need to innovate and grow ahead of the market to succeed.

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MedTech Solutions

Today’s constantly developing technologies are pushing the boundaries of medical devices’ capabilities, adding new benefits and features that enhance patients’ lives and create new categories of buyers and influencers who play a larger role.

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Guiding through unprecedented innovations to reshape oncology

In the Middle East, oncology is increasingly becoming a major focus in healthcare. Today, it is the 6th highest selling therapy area and one of the fastest growing therapy areas in the region.

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You know your questions – let us bring you the right real-world answers

Your work promises the potential to improve health outcomes. At IQVIA, we strive to help you by providing you with the complete understanding, tools, evidence and communications you need to realize that potential. It’s an exciting time to reimagine what’s possible.

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Technology Solutions

With state-of-the-art technology and a global database, we help push the potential of human science higher and help our clients achieve it by improving healthcare professionals’ understanding of their patients’ needs.

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Re-imagine pharmaceutical distribution and supply chain management

Digital disruption is empowering companies across industries with unbeatable competitive edge. Organizations that do not adopt and integrate digital technologies will experience debilitating disadvantages in a competitive marketplace.

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Provider Solutions

IQVIA's comprehensive suite of healthcare provider solutions equip you with latest tools and technologies needed to build a smart and sustainable health setup. Talk to our experts and let us help you get started on your pathway to sustainable growth.

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IQVIA Public Health interventions work to improve the health of entire populations

IQVIA’s Public Health solutions offer powerful insights and innovative digital solutions with speed and agility to introduce modern approaches for public health surveillance and quality improvement.

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HCP Space

Build deep HCP engagement journeys. Maximize digital engagement impact. Drive better brand outcomes.

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Hospital Information System

IQVIA’s cloud based solutions for healthcare providers and institutions are designed to minimize medical errors, increase physician efficiency, reduce costs, facilitate regulatory compliance and promote standardization of care to build a safer, more convenient way of managing healthcare.

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Mobile and Home Health Tech Solutions

IQVIA’s complete mobility suite for healthcare providers can help improve clinical teamwork, expand boundaries of care and drive better patient outcomes.

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Revenue Cycle Management

IQVIA can help you improve your billing and collection cycles, save processing time and help with better record keeping so that you can focus on providing the best patient care.

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Patient Level Information Costing System

IQVIA's PLICS, a patient costing solution, designed to help you better analyze your cost built using a bottom up Activity Based Costing methodology, developed by team of cost accountants specializing in Healthcare.

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IQVIA Health Insurance Management

An integrated platform that seamlessly connects patients, healthcare providers and payers to drive efficiency, reduce costs, and improve quality of care.

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IQVIA Vigilance Platform

Your complete, SaaS approach to drug safety and pharmacovigilance

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SmartSolve eQMS: Enhance Quality Assurance and Control

The complete eQMS for the Life Sciences industry.

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Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.

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PODCASTS

Listen to our podcasts to hear from key opinion leaders and experts.

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OUR LATEST WHITE PAPER

"Learn how digitalization has transformed the patient journey and why mapping the digital patient journey offers myriad of opportunities for pharma.

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About/
ABOUT IQVIA MIDDLE EAST & AFRICA

The IQVIA team in the Middle East and Africa works to provide clarity in these dynamic markets.

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NEWSROOM

Read the latest updates and press releases.

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CAREERS

"Learn about work and life at IQVIA and find all the opportunities we have for your next step in your career journey.

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Press Release

APEX Pharma Selects IQVIA Orchestrated Customer Engagement (OCE) for Egyptian and Saudi markets

May 03, 2021

IQVIA™ (NYSE:IQV), a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry, today announced that APEX Pharma, a leading pharmaceutical company in Egypt, has selected IQVIA Technologies’ Orchestrated Customer Engagement (OCE) platform for deployment in the Egyptian market, with future plans to deploy it to the Saudi market.

“We are very pleased to be working with IQVIA on this project,” said Dr. Magdy Elba, Chairman and CEO for APEX Pharma. “The COVID-19 pandemic has accelerated the need to reconsider how customer relationships are managed in the pharmaceutical sector. In addition, we consider change as an opportunity to grow and unleash the courage, collaboration and creativity of our team members. OCE will enable APEX Pharma to adopt new ways of interacting with Health Care Providers (HCPs) in order to continue providing them with required information and building an exceptional relationship with our customers based on care, respect and trust to achieve the needed results.”

IQVIA Technologies’ OCE for advanced customer engagement breaks down silos by seamlessly connecting sales, account management, marketing and other functions to enhance the customer experience, strengthen relationships and drive performance. OCE is built on best-in-class industry platforms, including Salesforce, MuleSoft, Heroku and Box. With unique capabilities, such as predictive analytics and machine learning providing AI-enabled recommendations, fluid integration with other data and applications to deliver smarter, coordinated engagements with healthcare professionals.

“IQVIA has worked closely with Apex pharma for several years now. We are proud to facilitate the digital transformation of the APEX Pharma commercial model and support its goal to deliver exceptional customer engagement and value-added services to HCPs in Egypt and, soon, to Saudi Arabia,” said Mohamed Omar, Country manager of Egypt, IQVIA. “With ongoing COVID-19 pandemic, customer engagement models are evolving and OCE will support Apex’s ambition to transform customer engagement to meet those changes and maintain customer loyalty.”

APEX Pharma joins more than 140 other life sciences customers that have selected IQVIA OCE’s innovative solutions to address market momentum and the need for innovative platforms to advance customer engagement.

About IQVIA

IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 70,000 employees, IQVIA conducts operations in more than 100 countries.

IQVIA is a global leader in protecting individual patient privacy. The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes. IQVIA’s insights and execution capabilities help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures. To learn more, visit www.iqvia.com.

About APEX Pharma

APEX Pharma is a marketing-driven organization started operation in January 1997 & succeeded to build a model of an ethical generic pharmaceutical company, moving from one achievement to another, seeking to reach the optimum destination in the pharmaceutical industry in Egypt and MENA region. For more information about APEX Pharma, please visit www.apexpharmaeg.com

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