Case Study
Inventory Analysis Across the Pharmacy Channels in UAE to Understand the Baby Food Market and Growth Drivers
Sep 07, 2022

A leading global player in the nutritional supplements category for all age groups was witnessing a decline in its sales and was eager to understand the drivers of performance to address the issues & turn it around. Potential areas to focus included stock build by retailers, price & promotional effects on demand, and backend sales to other markets or customers. IQVIA conducted primary market research targeting the wholesalers, independent, chain pharmacies and modern trade stores and shared consolidated learnings from the quantitative and qualitative research.

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