WHITE PAPER
Real World Evidence in Canada: Are pharmaceutical innovators ready for success in the evolving landscape?
Results from IQVIA's inaugural real-world evidence benchmarking survey
Nov 21, 2023
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With a view to better understanding the current environment, IQVIA Canada's Real World Solutions team asked RWE leaders across the spectrum of innovators in Canada about how prepared they are to capture the strategic value of RWE. 

The main findings from the survey highlight significant gaps between current best practices and the future demands of regulatory bodies and other stakeholders. The survey found that most companies recognize the value proposition of RWE and utilize traditional RWD and methodology for their market access strategies but face both institutional and external barriers which limit the RWE they generate and how they use it in practice.

This paper will present each of the identified gaps in further detail with a discussion of their impact and approaches to address these gaps.

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