Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Careers
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Hospital Solutions
  • Business Intelligence and Data Science
  • Commercial Services for Optimal Performance
  • Commercial Engagement Services
  • Commercial Support Solutions
  • Commercial Technologies
  • Real World Evidence
  • Activation Services
  • Clinical Research & Development Solutions
Hospital Solutions

Interested in learning more about how IQVIA can create solutions to help you drive healthcare forward?

Overview
Key Solutions for Hospitals
Business Intelligence and Data Science

As part of the global healthcare community, IQVIA Belgium and its BIDS team (Business Intelligence and Data Science) continuously invest in ways to help life science companies find the next breakthrough in improving human health.

Overview
Key Solutions for Bids
Commercial Services for Optimal Performance

Given the dynamic marketplace, your need to rely on sound information has never been greater. You must make fast decisions without delay. Innovate without undue risk. Execute without faltering.

Overview
Key solutions
Commercial Engagement Services

We can help you get your product to patients quickly. This is done by finding the right candidates to help you in assembling a qualitative team that is trained and equipped with the best tools & applications. With the unique IQVIA approach, we can also make sure you target the right healthcare providers.

Overview
Key solutions
Commercial Support Solutions

IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.

Overview
Commercial Technologies

Let yourself be guided and get in direct contact with your key partners in your market. With IQVIA Pharm In Touch, IQVIA Dental In Touch, IQVIA MobiRep and integrated services, you will have even more freedom of movement.

Overview
Real World Evidence

IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.

Overview
Activation Services

As the essential partner for pharmacists and pharmaceutical companies we offer effective activation services and marketing tools to meet today's challenges. The Activation Services department of IQVIA is specialised in pharmacy communication and puts its expertise at the service of its partners.

Overview
Clinical Research & Development Solutions

Reimagine clinical development by intelligently connecting data, technology and analytics to optimize your trials. The result? Faster decision making, innovation with reduced risk and driving trials without compromise so you can deliver life-changing therapies faster.

Overview
Key solutions
MAIN/Products
Products/
PRODUCTS
  • Pharmaceutical company
Are you a pharmaceuticals ?

IQVIA is a world leader in using data, technology, advanced analytics and human expertise.

Overview
MAIN/Careers
Careers/
Careers Belgium

Why work at IQVIA Belux? Help create a healthier world—start right here where we offer a diverse selection of opportunities.

Learn more
Explore our Roles

We understand that part of your role involves spending a lot of time on the road, which is why at IQVIA we give you the opportunity to schedule your own agenda.

Learn more

Unleash Your Potential

"Join IQVIA Belux and see where your skills can take you.

Apply Now
MAIN/
/

Press Release

The Three Concepts Defining Business Intelligence

Learn about three inter-related concepts guiding the development of our business intelligence offerings.
Oct 17, 2019

Learn about three inter-related concepts guiding the development of our business intelligence offerings.

At our recent event on Improving Business Effectiveness with Business Intelligence and Data Science (BIDS), Joren Melis, Associate Director of BIDS, presented an overview of three inter-related concepts guiding the development of our business intelligence offerings…

Data Literacy

Obviously, for companies to derive value from business intelligence, data users must be able to read, work with, and “argue with” data; in other words, they must be “data literate.” Unfortunately, the rate of data literacy is quite low among business decision makers and C-suite leaders across industries, according to a study by Qlik. Indeed, at 32 percent, it is not much greater than that of 16 to 24-year olds (21 percent) who are not yet in, or have barely entered, the workforce1. 

Data Literate graph

Data Democracy

Data literacy is irrelevant without data democracy. When data is democratized, information is available in a digital format which users can access it without any assistance.  Democratizing data assets is one of the key challenges for companies these days. Data is available in a variety of formats, from a variety of sources. These assets are hardly exploited by companies due to a lack of governance and strategy. Connecting this data and making it available across the organization should be a key strategic objective for every company.

What vs. Why Analyses

Gaining business intelligence involves answering both “what” and “why” questions. “What” questions, such as “Is our market share increasing?” are straightforward to answer using static reports and dashboards (assuming, of course, that the right KPI is being tracked). Interpreting the results is as easy as reading the results.

However, “why” questions, which attempt to get at causality, are more challenging to answer. For instance, if, you know that your market share is increasing (having answered a “what” question), you then need to know why that’s so. Is it because of additional reps in the field? Or, is it because of a new social media campaign? Getting answers on “why” questions is considerably more challenging than answering “what” questions and requires data literacy, data democracy, and tools.

Thus, the support needed to answer both types of questions is quite different as seen in the table below.

What and Why chart

These three concepts represent core challenges for the industry, and companies that turn to IQVIA for help in these areas are using business intelligence to their advantage.

 

 

1 Qlik Data Literacy Surveys, August 2017 – February 2018.

Contact Us