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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Hospital Solutions
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Business Intelligence and Data Science
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Commercial Services for Optimal Performance
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Commercial Engagement Services
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Commercial Support Solutions
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Commercial Technologies
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Real World Evidence
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Activation Services
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Clinical Research & Development Solutions
Hospital Solutions
Interested in learning more about how IQVIA can create solutions to help you drive healthcare forward?
OverviewKey Solutions for Hospitals
Business Intelligence and Data Science
As part of the global healthcare community, IQVIA Belgium and its BIDS team (Business Intelligence and Data Science) continuously invest in ways to help life science companies find the next breakthrough in improving human health.
OverviewKey Solutions for Bids
Commercial Services for Optimal Performance
Given the dynamic marketplace, your need to rely on sound information has never been greater. You must make fast decisions without delay. Innovate without undue risk. Execute without faltering.
OverviewKey solutions
Commercial Engagement Services
We can help you get your product to patients quickly. This is done by finding the right candidates to help you in assembling a qualitative team that is trained and equipped with the best tools & applications. With the unique IQVIA approach, we can also make sure you target the right healthcare providers.
OverviewKey solutions
Commercial Support Solutions
IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
OverviewCommercial Technologies
Let yourself be guided and get in direct contact with your key partners in your market. With IQVIA Pharm In Touch, IQVIA Dental In Touch, IQVIA MobiRep and integrated services, you will have even more freedom of movement.
OverviewReal World Evidence
IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
OverviewActivation Services
As the essential partner for pharmacists and pharmaceutical companies we offer effective activation services and marketing tools to meet today's challenges. The Activation Services department of IQVIA is specialised in pharmacy communication and puts its expertise at the service of its partners.
OverviewClinical Research & Development Solutions
Reimagine clinical development by intelligently connecting data, technology and analytics to optimize your trials. The result? Faster decision making, innovation with reduced risk and driving trials without compromise so you can deliver life-changing therapies faster.
OverviewKey solutions
PRODUCTS
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Pharmaceutical company
Are you a pharmaceuticals ?
IQVIA is a world leader in using data, technology, advanced analytics and human expertise.
OverviewCareers Belgium
Why work at IQVIA Belux? Help create a healthier world—start right here where we offer a diverse selection of opportunities.
Learn moreExplore our Roles
We understand that part of your role involves spending a lot of time on the road, which is why at IQVIA we give you the opportunity to schedule your own agenda.
Learn more
White Paper
Impact of University of Graduation on Prescribing Behaviour
Oct 13, 2020
A physician’s choice of what to prescribe is not simply about choosing a medicine and writing a prescription. The process is known to be influenced by many factors and these can be broken down into internal and external factors. The internal factors include the knowledge possessed by the physician of products and therapy areas, prior experience, intuition and preferences. External factors include treatment guidelines, research evidence, the specific needs and choices of his or her patient and the cost of the medication. The physician may also be swayed by the activity of the pharmaceutical industry to educate and inform.
In this study we have used anonymous prescription data collected directly from pharmacies in order to capture actual prescribing practices to investigate how prescription volumes
and product choice can change over the career of a physician and how these can differ for specialists graduating from different universities in Belgium.
The objective of this study was to evaluate the impact of physician age (years in practice) and graduating university on prescription volumes and choice of therapy. We have analysed the prescribing behaviour of active doctors from six specialties: neurologists, psychiatrists, cardiologists, gynecologists, gastrologists and internists.
We show that there are strong differences that can be explained by the graduating university, and that these differences persist. We also demonstrate the changes in prescription volume that occur throughout a physician’s lifetime, allowing companies to understand how potential is likely to evolve.