White Paper
Unlocking Pharmaceutical Potential: The Growing Role of Thai Clinics
Apr 17, 2025

Thailand's pharmaceutical market is undergoing a significant transformation, with clinics emerging as a key growth driver. With annual growth of ~25%, pharmaceutical sales by top MNCs at Clinics have outpaced those across other; largely driven by rising healthcare spending and the demand for more accessible care.

As clinics, including wellness clinics and aesthetic clinics, continue to play a role in shaping Thailand's healthcare landscape, understanding patient preferences, and category-specific opportunities will be essential for companies looking to navigate this evolving sector. This whitepaper explores the current dynamics and nuances within the Thai clinics, including the type of treatment patient seeks, such as preventive care and management of chronic diseases like diabetes. It also examines clinics procurement patterns, role of white-label products, and the use of advanced artificial intelligence (AI) and machine learning in healthcare among brand owners to address information gap within the channel.

Authors:

AKRIM JANTARAPRAPA, Principal, Strategy Consulting

NATTAPOL KONTIKAME, Consultant

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