Publication
IQVIA APAC Insight Issue 9
Human Science Meets Data Science
Oct 31, 2018

This issue is built around the theme “Human Science Meets Data Science” – the intersection where IQVIA lives. In this issue you’ll find articles on how science, data, technology and analytics are converging to drive healthcare forward.

IQVIA’s ability to deliver the benefits of Human Data Science to clients is unsurpassed. Last year we rolled out new technology tools in Asia Pacific to improve clinical trial recruitment through better site selection and identification of target patient populations; investigators are adopting our specialized apps and software systems to streamline monitoring and automate consent form completion.

We’re doing the same thing on the commercial side by using real-world data to show the value of new therapies. Our data and technology innovations are yielding important insights about how to improve return on investment in marketing and significantly improve clinical-commercial efficiency through process optimization.

Even more exciting innovations are coming. Artificial intelligence, machine learning and natural language processing should result in faster, more predictable development and improved patient outcomes – the right product to the right patient at the right time.

Our clients are seeing the benefits of IQVIA's innovation. We are entering, I believe, the ‘early majority’ phase of technology- and data-based innovation adoption in healthcare. Healthcare companies don’t want to be left behind by competitors using these new tools.

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