Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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VIEW ROLESThe continuing growth in emerging markets, aging of the global population as well as a steady rise in the burden of disease will lead to increased demand for MedTech products and services. Further momentum will come from innovations such as the continued evolution and use of digital devices and artificial intelligence services. Regardless of these positive tailwinds, the market will have to overcome some significant headwinds as attempts to control ever increasing healthcare spending by both public and private payers will lead to ongoing price and access pressures, evidence of clinical efficacy will be of increasing importance, and healthcare in general moves to a value-based model. While the EU MDR has been postponed for a year further uncertainty lies ahead as regulations take effect. And alongside all of this is the ongoing impact of COVID-19. In this white paper we take a look at the MedTech market at a global, regional, customer and therapeutic dynamics level, and review the market forces impacting this segment.