Oncology
Focus oncology development on the patient, manage trial complexity, and increase predictability and speed.
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Research & Development
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Real World Evidence
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Commercialization
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Safety & Regulatory Compliance
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Technologies
LIFE SCIENCE SEGMENTS
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THERAPEUTIC AREAS
- Cardiovascular
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI™
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IQVIA AI Assistant
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
WHO WE ARE
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
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WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSWhite Paper
Predictive Analytics in Oncology
How Artificial Intelligence Drives Greater Precision for Pharma Brands
Nov 27, 2019
In the world of innovative oncology drug sales and marketing, the ability to foresee when an oncology patient is ready to start initial treatment or switch to next line therapy represent fleeting moments of opportunity. These are the brief windows of time to link the right patients to the right treatments for the best possible outcomes.
The challenge that sales and marketing teams face is identifying those moments before treatment decisions are made.
Marketing any pharmaceutical product requires carefully crafted campaigns that educate healthcare professionals about the best treatment options for a specific patient at the right point in time. In oncology, where patient populations are relatively small, and treatments are indicated for multiple tumor types, that timing has been difficult to anticipate – until now.
Advances in big data analytics and artificial intelligence (AI) make it possible to predict when patients may need to start initial treatment, or may be moving to the next line of treatment, as well as which physicians are treating them. These predictive analytics can eliminate the trial-and-error approach to marketing oncology products and empower sales and marketing teams to deliver more precise physician engagement. The result? Personalized treatment for the right patient at the right time, providing better patient outcomes.
But while there is power in predictive analytics, not all models are created equal. Pharmaceutical companies need partners with access to diverse global healthcare data and the expertise to develop advanced machine learning models that can leverage human data science to accurately identify these patients. The right combination of science and data has been proven to deliver impressive results.
THE ONCOLOGY MARKETPLACE
Oncology research has hit incredible highs in recent years. Advances in immunotherapies and targeted therapies have transformed cancer treatment, promising to provide better quality of life, greater longevity, and in some cases, full remission.
These advances are drawing significant attention and investments as the number of approved cancer therapies continues to rise. From 2014 -2018, 57 oncology drugs were launched, gaining 89 indications across 23 different cancer types. In 2018, a record 15 new oncology therapeutics were launched – more than half of them are delivered as an oral formulation, have an orphan indication, or include a predictive biomarker on their label.The rapid pace of investment is likely to continue. There are currently 711 companies active in late-stage oncology R&D, working on a total of 849 products, including 29 academic institutions, 626 emerging biopharma (EBP) companies, and 28 large companies with global revenues over $5 billion.
These innovative therapies are changing the oncology landscape, but the drugs used most often and that work the best are very expensive. The top 38 cancer drugs account for 80 percent of total spendingiv leading to competition amongst the key drugs.
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IQVIA Healthcare-grade AI™
Learn how unparalleled data, domain expertise, and technologies enable AI-powered solutions that are purpose-built for healthcare.
Therapeutic & Specialty Expertise
Specialized expertise and customized solutions across 14 therapeutic centers of excellence, including oncology, GI/NASH, pediatrics, neurology and rare diseases.