ChannelDynamics
Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.
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Americas
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Asia & Oceania
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Research & Development
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Real World Evidence
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Commercialization
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Safety & Regulatory Compliance
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Technologies
LIFE SCIENCE SEGMENTS
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THERAPEUTIC AREAS
- Cardiovascular
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI™
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IQVIA AI Assistant
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
WHO WE ARE
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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WE'RE HIRING
"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
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White Paper
Opiate of the Masses
Apr 11, 2018
In response to rising codeine-related deaths, Australia’s Therapeutic Goods Administration (TGA) recently restricted access to the popular painkiller which can now only be obtained via prescription. This up-schedule represents a significant and rare disruption in both the OTC and pain markets. This report identifies key impacts and major shifts in the pain markets caused by the up-scheduling of codeine.
Codeine is an old and popular opioid drug that relieves pain and suppresses coughing. In Australia, codeine is usually marketed in combination analgesics and cough-and-cold formulations. Until 2018, only products that contained more than 30 mg of codeine per dose were assigned to the S4 Poisons Schedule, where they were accessible through a prescription. Over-the-counter (OTC) products containing codeine were listed on the less restrictive pharmacy-only S3 or S2 schedule. These products typically contained 8 to 12 mg per dose and were always supplied in combination with other drugs, such as ibuprofen or paracetamol.
The availability of codeine without the requirement of a prescription has obvious benefits for the average consumer as it allows fast pain relief without a doctor’s intervention. However, new research suggests that low-doses of codeine (<30 mg), such as those found in OTC S3 and S2 products, are non-therapeutic and are no better at relieving pain than analogous products without codeine. This level of access further creates the potential for abuse and self-harm, which in extreme cases have led to death. Increasing mortality due to codeine abuse prompted the Therapeutic Goods Administration (TGA) to reschedule all codeine to at least S4, which took effect on the 1st of February, 2018.
This up-schedule represents a significant and rare disruption in both the OTC and pain markets. Observing and measuring the impacts the up-schedule will have on codeine use will be of critical importance to industry strategists, policymakers, and public health leaders.
We assessed the impacts the up-scheduling of codeine had on consumers, pharmacists, and manufacturers. We used our best-in-class data assets to study the distribution of non-prescription codeine products across Australia’s pharmacies, which allowed us to understand the commercial impacts of the TGA’s decision. We also used Channel DynamicsTM, which tracks pharmacist recalls of manufacturer promotional visits, to understand how promotional strategies to pharmacies have shifted. To find out how pharmacists prepared for the schedule change, we surveyed 200 pharmacists nationally as part of IQVIA’s monthly Medibus survey. This analysis was supplemented with a series of discussions with pharmacists in New South Wales, who were asked to provide their perspective on the expected impact of change on patient outcomes, opioid addiction, and their businesses.
In summary, we identified five key findings:- Harm from opioid abuse is increasing in Australia. Codeine related deaths were recently found to have doubled between 2000 and 2009.
- The TGA estimates that up-scheduling codeine to prescription-only will result in $5.6 billion of net benefit over the next decade in the form of harm prevention, improved quality of life and a reduction in codeine long-term dependency.
- OTC codeine sales declined in the months leading up to the up-schedule as ibuprofen-paracetamol combinations increased. Prescription-only codeine sales remain steady.
- Manufacturers adjusted to the change by visiting pharmacies more frequently to discuss the schedule change. Manufacturers offered deals to pharmacies in an effort to clear OTC stock.
- Pharmacies expect the up-schedule to negatively affect their revenue. They plan to use this opportunity to engage frequent and cyclical users on codeine-free pain management plans.
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Therapeutic & Specialty Expertise
Specialized expertise and customized solutions across 14 therapeutic centers of excellence, including oncology, GI/NASH, pediatrics, neurology and rare diseases.