Commercialization
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Research & Development
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Real World Evidence
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Commercialization
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Safety & Regulatory Compliance
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Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
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THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
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- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
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COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI™
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IQVIA AI Assistant
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
WHO WE ARE
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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WE'RE HIRING
"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
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White Paper
Integrated Desk Research
Combining art and science to drive business strategy
Feb 13, 2018
Pharmaceutical companies are increasingly reliant on multiple sources of data and information as they try to cope with the growing complexity of a marketplace in which business decisions need to accommodate an ever-broadening spectrum of stakeholders. To compete successfully in this environment, and deliver genuine benefits to patients, health professionals, and healthcare systems, companies need a 360-degree view of market trends and competitor activities.
Information systems are evolving to meet this challenge. Integrated desk research (i-DR) seeks to maximize the value of multiple inputs through structural analytics, pattern recognition and other advanced techniques, along with expert judgment that sifts and prioritizes data according to the context. With its broad range of capabilities and technologies, IQVIA provides a single hub for six key elements that define and differentiate i-DR: IQVIA data assets, non-IQVIA/open-source data, real-world evidence, practitioner skills, pattern recognition techniques, and a sustained commitment to innovation.
By combining traditional desk research with a mixture of quantitative and qualitative inputs, including new information channels such as social media, i-DR practitioners can craft an intelligence mosaic. This can be used as a basis for actionable insights, wellsubstantiated business decisions, validation of existing inputs, or guidance on in-depth research.
i-DR methodologies can be tailored to a variety of business challenges, especially when characterized by ambiguity or where a swift response is needed. The weighting of expert judgment versus quantitative and qualitative inputs, and the way these components are integrated into a framework for generating insight, depends on the nature of the questions posed, timelines, and budgets. In addressing challenges around brand launches, market trends, competitor activity, or investment risks, i-DR uses triangulation strategies to find data patterns that translate information into insight and insight into informed, strategic decision-making.
i-DR will continue to evolve as data sources proliferate and new technologies and methodologies, such as collaborative analytics, emerge to tackle the questions that will inevitably arise in a constantly shifting market environment.
With its geographical reach, extensive data resources, in-market expertise, and capabilities in innovative technology, advanced analytics, forecasting, and consulting, as well as a wealth of smart-creative i-DR practitioners, IQVIA is ideally placed to move information gathering and analysis well beyond secondary data reviews. It is already positioning i-DR as a strategic function of significant value to its clients in negotiating today’s multi-faceted pharmaceutical market.
Read our whitepaper and learn how integrated desk research can provide you with the insight needed to stay ahead of your competitors.
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