Innovation
See where IQVIA is questioning the status quo and investing in new technologies and methodologies to change how things are done.
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Americas
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Research & Development
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI™
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IQVIA AI Assistant
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
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Careers, culture and everything in between. Find out what’s going on right here, right now.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBS
White Paper
Rising from the Ashes: Innovation in Primary Care is Alive and Well
Oct 26, 2018
Primary care continues to play a major role in improving overall population health by managing high-prevalence, chronic conditions. Despite the broad availability of generic versions of former blockbusters, which offer low-cost treatment options for many chronic conditions, significant unmet need still exists in primary care.
In this paper, we explore unmet needs in primary care and how they translate into different innovation opportunity segments. Through case studies, we identify critical success factors for primary care innovation, highlight specific barriers innovators have to overcome and outline winning strategies.
The pharmaceutical industry as we know it was shaped by primary care. Tackling chronic illnesses or conditions, such as cardiovascular, GI or respiratory, that affect large patient populations ranging in size from 100 million to 1 billion, provided the foundation for a highly successful business model. It saw the emergence of global pharmaceutical companies, spurred big investments in R&D which culminated in blockbuster products with global annual sales exceeding $1 billion – Zantac being the first to pass this historic milestone in 1987. Powered by vast investments in share-of-voice based commercial infrastructure, this model sustained double-digit growth for the industry over several decades, while generating attractive returns.
However, primary care has become a victim of its own success. Following the wave of primary care innovation in the 1990s through 2000s, loss of exclusivity led to the arrival of generic versions of former blockbuster products, offering low-cost treatment options for many chronic conditions. Between 2008 and 2018, over $230 billion of blockbuster pre-LoE global sales have faced erosion through genericisation.
Primary care today: Down but not out
Today, innovation in specialty care is the dominant driver of sales growth in the developed markets, forecast to contribute 85% and 87% of absolute value growth between 2017 and 2022 in the US and Europe, respectively.
To fund specialty innovation in a world of constrained healthcare budgets, payers aggressively drive greater utilisation of generics in chronic illnesses. In the US, in 2017 generics accounted for 90% of all prescriptions and were dispensed 97% of the time when it was possible to do so1 . As a result, in the developed markets we see value sales in typical primary care conditions at best stagnating, but more often in decline, while volumes continue to grow. For example, between 2007 and 2017, value sales of hypertension drugs in Europe declined by $6.6 billion, with volumes increasing by 20 billion Standard Units (one standard unit representing one tablet in this case) over the same period.