Consumer Health
Shape the future of consumer health.
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Research & Development
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Real World Evidence
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Commercialization
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Safety & Regulatory Compliance
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Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Global Public Health
- Government
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THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
- Pediatrics
- Rare Diseases
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI™
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IQVIA AI Assistant
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Human Data Science Cloud
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IQVIA Innovation Hub
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Decentralized Trials
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Patient Experience Solutions with Apple devices
WHO WE ARE
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NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Meet the IQVIA AI Assistant
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
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WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSWhite Paper
Getting Ahead of Consumer Health (OTC) Trends in the Middle East 2022
Explore the Consumer Health market trends in the Middle East
Mar 01, 2022
The Middle East is one of the fastest changing regions in the world, with ambitious states transforming day-to-day life and embracing the digital world, which is reflected in how citizens across the region are engaging with their health. This whitepaper explores the dynamic Middle East consumer health market and provides key insights on how to win.
Introduction to Consumer Health in the Middle East
In 2022, consumers will continue to seek out new ways to meet their health needs in a post-pandemic world, and for industry these new habits open-up new business opportunities.
In Gulf Cooperation Council (GCC) countries, growth in the US$9 billion Consumer Health market is being fuelled by an increased interest in health and wellness and easy access to more convenient shopping options and personalised digital services.
This increasing access to information is changing the way businesses think about health care in the region, with forward-looking companies accelerating the development of innovative and long-term solutions to some health issues and instigating research for new ways to prevent or minimise the impacts of certain diseases.
The Consumer Health OTC Market performance in the Middle East
The IQVIA Consumer Health Global OTC Insights database shows that in MAT Q3 2021, the OTC Middle East market advanced by +7.4%, a continued improvement over results seen throughout the year (vs 5.9% for MAT Q2). Vitamins, Minerals & Supplements (+19.2%) remains the fastest-growing category. Skin growth advanced to +11.2%, positively impacted by the performance of antiseptics, disinfectants, and wound care products. Download our whitepaper for the full breakdown.
The increase in OTC Launches in the Middle East
Consumer Health companies must respond to changing consumer preferences, fierce competition, shifting shopper behaviour and technology advancements, all of which will force companies to invest in new products to succeed or survive while also addressing external and internal corporate challenges.
The contribution of innovation to the OTC market in the GCC has increased over the last three years, reaching 18.5 percent in MAT November 2021. The industry needs innovation strategies that disrupt the status quo to boost sales and profits. GCC countries have traditionally had a low R&D intensity compared to other regions, but they are now taking steps to rectify that. How long will this transition from technology adopters to breakthrough innovators last?
Download our whitepaper today
COVID-19 has caused a significant surge in demand for consumer health products, with industry revenue rising as consumers become more aware of their susceptibility to diseases and the importance of preventative care and non-prescription treatment for minor ailments. This has caused certain consumer health trends in the Middle East - such as self-care popularity, rethinking on the pharmacy channel offering, the rise of e-pharmacies, reforms in the regulatory space and the increase of new launches – to accelerate as we move into 2022. Download our whitepaper today to dive deeper into each of these topics with IQVIA Consumer Health’s latest insights.
Click the CONTACT US button to find out more about how IQVIA Consumer Health can support your business.
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